Sports Lifestyle Brand
We're a 501(c)(3) non-profit created by a group of youth athletes who believe in the power of sport to build a better future for our generation.
We Play4 things that matter. And we just happen to make some cool clothes along the way.


Over Pancakes
It started around a breakfast table at Edie's, a little farmhouse restaurant that's been in our town since 1849. We were ten.
We had just finished an early morning lacrosse practice and decided to get some pancakes. We talked about setting up a lemonade stand that day, but decided to ditch that idea and start a company instead.
We originally thought we'd sell some sports t-shirts with some cool logos. That didn't go anywhere, nor did the next few attempts at starting something over the years that followed.
But finally, in the middle of the COVID-19 pandemic, we realized we could do something even more impactful. We realized we could start a nonprofit and Play4 things that truly matter. So we spent the Summer of the pandemic creating a plan, and in December 2020, we launched Play4.
Our Officers and Board of Directors
Cole Van Nice, Elysian Park Ventures
Tiffany Van Nice
Erika Hagberg, Google Inc
Mason New, New Via, 21st Century Learner
Butler Ball, Physicians Trust