WE'RE A SOCIAL GOOD
Sports Lifestyle Brand
We're a 501(c)(3) non-profit created by a group of youth athletes who believe in the power of sport to build a better future for our generation.
We Play4 things that matter. And we just happen to make some cool clothes along the way.
Our Founding Team
Elliott (16) founded Play4 with her brother Tanner and oversees Play4's social media. She manages Play4's partnership with Athletes Unlimited, and also focuses on causes that relate to children and youth sports. Elliott enjoys community service, volunteering her time to support a range of activities including Jersey Cares, Habitat for Humanity, Lunch Break, the Special Olympics, and Monmouth Medical Center. She plays lacrosse for her high school and club teams and runs winter track.
Scarlett (15) is part of the founding team and works on social media and influencer marketing. She loves initiating and participating in food drives in her school and town. Scarlett also participates annually in a "Walk for Prems" fundraiser for premature babies, and volunteers for local events with Tigger House Foundation. She plays soccer for her high school team and loves cheering for Tottenham.
Tanner (13) founded Play4 with his sister Elliott to combine his passion for playing sports with a desire to do some good in the world. He works on all aspects of the business, and especially likes to order pizza and trophies to mark company milestones. His North Star however is helping struggling youth sports programs in underprivileged communities. Tanner plays lacrosse and basketball, and loves mogul fields.
James (13) is part of the founding team and focuses on the creative aspects of Play4, working on everything from t-shirt to website design. James has spent many hours serving in a New York soup kitchen (where he loves to sneak double desserts to customers) and is especially passionate about causes that support nature and marine conservancy. He plays golf and baseball and loves to fish trout streams.
Joseph (13) is part of the founding team and focuses on Play4's partnerships with professional athletes and other influencers to support Play4 causes. Joseph caught the buzz for philanthropic work after helping raise money to provide health services to his school's therapy dog, Boomer! He plays lacrosse and basketball, and you can occasionally find him rapping with his little brother.
It started around a breakfast table at Edie's, a little farmhouse restaurant that's been in our town since 1849. We were ten.
We had just finished an early morning lacrosse practice and decided to get some pancakes. We talked about setting up a lemonade stand that day, but decided to ditch that idea and start a company instead.
We originally thought we'd sell some sports t-shirts with some cool logos. That didn't go anywhere, nor did the next few attempts at starting something over the years that followed.
But finally, in the middle of the COVID-19 pandemic, we realized we could do something even more impactful. We realized we could start a nonprofit and Play4 things that truly matter. So we spent the Summer of the pandemic creating a plan, and in December 2020, we launched Play4.
Our Officers and Board of Directors
Cole Van Nice, Elysian Park Ventures
Tiffany Van Nice
Erika Hagberg, Google Inc
Mason New, New Via, 21st Century Learner
Butler Ball, Physicians Trust